Suncare / Men's Health
Men are about twice as likely to die from melanoma as women.
Read that again. Twice.
Yet if you ask the average guy about skin cancer, he'll probably tell you he's "not really worried about it." Which is kind of like saying you're not worried about a speeding ticket while actively driving 90 mph.
Men are about twice as likely to die from melanoma as women.
Most men don't think of themselves as being at risk. Meanwhile they're golfing, fishing, surfing, boating, coaching Little League, and mowing the lawn for three hours because "it'll only take twenty minutes." And their skin is keeping receipts.
So What's Going On?
Part of it is behavioral. Men are less likely to wear sunscreen, less likely to reapply it, less likely to wear a hat, and far less likely to schedule a skin check with a dermatologist. In short, men tend to approach sun protection the same way they approach reading instructions after buying furniture: they assume it'll probably be fine.
The Outdoor Lifestyle Problem
A lot of male-dominated hobbies come with a surprising amount of sun exposure. A golfer who plays just twice a week can rack up 400+ hours outside every year — more than 16 straight days in the sun. And unlike a beach vacation, nobody remembers those hours.
The Good News
Nobody is asking you to become an indoor person. Keep golfing. Keep surfing. Keep fishing. Just stop treating sun protection like it's optional. Wear the sunscreen. Wear the hat. Book the skin check. And think about your skin the same way you think about your fitness — the biggest results come from consistency.
That's exactly why we created REYS. Our daily suncare supplement is formulated with clinically studied ingredients that support skin resilience, collagen preservation, and skin barrier health.*
Because whether you're chasing birdies, waves, miles, or just another Saturday outside, your skin is coming with you. And unlike your golf buddies, it remembers everything.
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.